Explore Troost

Summer 2020

exploretroost.com

Troost is a historically Black neighborhood in Kansas City. During the pandemic the non-profit Troost Market Collective wanted to make a resource that will allow people to explore the 56+ businesses along the Troost corridor. Explore Troost connects people to the businesses online and in real life.

The problem

There was no digital collection of business within this neighborhood which made it difficult for people to learn more about the local business before visiting them in person.

My role

Curation, information architecture, branding

Impact

• One stop shop to explore 56+ businesses

• Businesses now have an outlet for discoverability and online sales during the COVID-19 pandemic

• Provided an online presence for some business that had none beforehand

• Troost Market Collective was able to direct it’s 4,500+ online followers towards this directory